Get the word out.
Digital campaigns have been such an interesting world for me. It’s something that has come full circle. I began with designing the infographics, to designing the layout and infographics, to photographing specifically for campaigns, to art directing, to managing the team that designs it, to creating a strategy for the campaigns and finally to creating the media plans, reporting the stats and project managing from start to finish. Here are a few recent ones to check out.
Sustainability in Motion
I worked on this campaign while I was the Creative Lead for the North America region. This was a huge collaboration with our global center of excellence for design and digital. My goal was to bring all of the teams together, art direct the piece and create the infographics while working closely with our insights team. You can view the landing page, or download the graphic below.
Consumer Motivations: How America Eats
Our insights team discovered how consumers’ motivations have changed when making purchases over the past few years. In order to do their research justice, I created a digital and creative strategy for this campaign as well as project managed the campaign. We created a webinar, a microapp (an interactive report created with Seismic) and 10 animated videos including a quick intro video.
Plant-based Dairy Toolkit
This campaign was targeting emerging brands specifically so we wanted to provide a toolkit as a sort of grab-and-go format. The toolkit includes three videos, three one-pagers and a checklist. I art directed as well as project managed the campaign. View the landing page or view the assets we created below.